Like many small firms, one Michigan office operates in a precarious environment. With only two attorneys and four staff, it faces heavy competition from larger firms as well as from firms opening satellite offices. And because the city itself is small, the client prospect pool is limited, says the administrator of the office. So the firm devised a … [Read more...] about Unique client communication approach gives small firm a huge marketing advantage
Marketing
Simple ways to kill every tried and true legal marketing effort
The most sophisticated marketing can fall flat from the simplest attorney mistakes. Here are five of them. They are outlined by Deb Scaringi, a Boston marketing and business development consultant to professional service firms. 1. When the follow-up becomes stalking The first mistake is too much zeal, or killing a prospect with too much follow-up. Follow-up is essential. … [Read more...] about Simple ways to kill every tried and true legal marketing effort
To-Dos: Your August office checklist
The middle of summer is a great time for tackling projects that you can't get to during the rest of the year. Here are a few suggestions: Ensure that data security is covered in your employee handbook, employee training, and BYOD policy. Include computer files as part of your summer office clean-up. Start planning for the last quarter of the year in terms of collections … [Read more...] about To-Dos: Your August office checklist
Reports of the death of the billable hour are greatly exaggerated
By Sue-Ella Prodonovich bio How often are we told that the billable hour has had its day? That it's archaic, that it's inefficient, that it makes our clients angry and holds our practices back? Well guess, what? I disagree. In fact, I think the billable hour is wonderful - so wonderful that, for many professionals it should be a default in their business … [Read more...] about Reports of the death of the billable hour are greatly exaggerated
How to build your practice when you’re busy
By Sue-Ella Prodonovich bio 'How can I possibly work on business development? I'm flat out doing client work.' It's something I heard at a recent Practice Reboot seminar. And it's something I hear all the time from busy professionals. So, if you're struggling to find the time to build your practice, here are six tips to make it happen. 1. Eat the elephant How do you … [Read more...] about How to build your practice when you’re busy
Why you should notify applicants they didn’t get the job
Open positions, especially those advertised, often generate many applications. If your practice is located in a major metropolitan area or large town, you may receive a huge pile of applications, electronic or otherwise, in response to a job posting. Fortunately, not all job applicants will have the appropriate qualifications—otherwise, interviewing would … [Read more...] about Why you should notify applicants they didn’t get the job
Is your website violating ABA’s ethical guidelines?
A good website is valuable 24-hour marketing. But underneath it lies another web—one of ethical concerns, the main ones being misleading information, unwanted client relationships, and confidentiality breaches. For that reason, the American Bar Association set out guidelines for attorney websites, Formal Opinion 10-457 developed by the ABA's Standing Committee on Ethics and … [Read more...] about Is your website violating ABA’s ethical guidelines?
Why sometimes firms have to say “no”
By Bob Denney bio The Managing Partner of one of our clients once said to me, "The hardest thing in the world for most lawyers is to decline an opportunity for increased business, even when it's because of a conflict or a question of ethics." There's obviously no question about having to say "No" in those situations. But there are other opportunities for … [Read more...] about Why sometimes firms have to say “no”
Law firm giving away free helmets to promote Bike Safety Awareness Month
A law firm in Arkansas is promoting bike safety by giving away helmets to local children. During the week of May 15-19 the Law Offices of Alan LeVar will be giving out 100 helmets to help promote bike safety during National Bike Safety Month. Any child who stops by their Arkadelphia office at 702 Caddo St. can pick up their free helmet. Why are bike helmets important? … [Read more...] about Law firm giving away free helmets to promote Bike Safety Awareness Month
Growing your law firm with a carefully crafted blog
By Brenda A. Barnes bio First, there were firm newsletters. Law firms sent them out as a way to build community among existing and prospective clients. They were a branding tool that also fostered loyalty. Then, the internet accelerated that formula, allowing law firms to not only save money on print and mailing, but also push this content marketing vehicle out … [Read more...] about Growing your law firm with a carefully crafted blog