Law Office Manager

Marketing

Is your contact form providing a back door for cybercriminals?

By Doug Striker As automated email filtering gets better at screening for phishing attempts, criminals are responding by looking for attack techniques that evade those tools. Believe or not, their newest tactic is to fill out online contact forms and then use the response process to sneak malware into your system. By now, we are all familiar with email phishing. Most law … [Read more...] about Is your contact form providing a back door for cybercriminals?

Grow your law firm with these top 5 marketing techniques

Marketing undoubtedly plays a major part in law firm growth. But, the process—how it’s done—varies from firm to firm. When it comes to implementing the best marketing techniques, legal marketing teams can be motivated by what high-growth firms are doing to help inform your strategy. That’s the advice from Pitchly, which offers a data enablement system that can help law firms … [Read more...] about Grow your law firm with these top 5 marketing techniques

Checklist: How to evaluate an office space for a move

The past year of the pandemic has brought major changes in office space needs for law firms. Law professionals and administrative staff have been working from home and participating in remote meetings and court appearances. Some see the possibility of continuing to work remotely even after COVID-19 restrictions are loosened, and some see the possibility of moving to home and … [Read more...] about Checklist: How to evaluate an office space for a move

Make the most of your time during coronavirus

By Elizabeth Miller bio I know this is not only a time of uncertainty but also fear as we try to make sense of this situation.  It’s difficult to know what to do and what not to do.  Conflicting stories and information seem overwhelming.  And then there is your law practice to worry about. When all is said and done, your law practice needs to survive. Fortunately working … [Read more...] about Make the most of your time during coronavirus

7 ways to make your firm stand out among your competition

The competition for clients is fierce and law firms are marketing heavily, says marketing expert Shawn McNalis. That means a firm has to make itself stand out among a deluge of marketing messages and try for "top-of-mind awareness." Surprisingly, that can be done without much expense and even without a marketing department. The key, she says, is to focus on the personal side … [Read more...] about 7 ways to make your firm stand out among your competition

To-Dos: Your September office checklist

Now that the summer is over and you're facing the final quarter, it's time to roll up your sleeves and get to work. Here are some important tasks you need to address now to ensure that you finish the year strong and are realistically prepared for next year. 1. Plan your staffing Start thinking about your staffing requirements for the coming year. Will you be adding another … [Read more...] about To-Dos: Your September office checklist

How and why you need to carefully screen cold calls from potential new clients

What's your firm's process for dealing with a potential new client? What happens when someone sends the firm an email asking for a quote for a real estate transaction or when a frantic caller leaves a long, detailed voice mail message about why she wasn't to blame for the fatal car crash being covered on the morning news? Who takes the call? How are calls prioritized? And is … [Read more...] about How and why you need to carefully screen cold calls from potential new clients

5 tactics to try at the next trade show to bring in new business

It's inexpensive. It hits the exact market the firm wants to target. And it provides face-to-face contact with potential clients.  It's the trade show exhibit. It's a small investment with a good return says Linda Bishop of Thought Transformation, an Atlanta sales and marketing firm. As a trade show exhibitor, an attorney can reach several hundred people who have direct … [Read more...] about 5 tactics to try at the next trade show to bring in new business

3 proven ways to build a more profitable client base

It's always a good idea for any business to revisit its business plan, making sure it's on track with its vision and meeting the needs of its target customers. Usually this review involves asking itself the three big strategic questions: Where is the practice now? Where do we want it to go? How will we get there? But sometimes it's not always easy to clearly identify where … [Read more...] about 3 proven ways to build a more profitable client base