A new client should be a planned event, not an accident. And the most productive way to get a continuing stream of planned events is to follow an established process for generating referrals. Referrals are the highest producing form of marketing. In fact studies have shown that as many as seven out of 10 referrals turn into new clients. By contrast, cold calls for … [Read more...] about How and when to ask a client for a referral
Marketing
To-Dos: Your May office checklist
It can be difficult to focus on work this month. May is when many of us come down with spring fever, yearning to get outside in the garden or the golf course. So this month's checklist is a nice balance of business and pleasure. 1. Start planning coverages for summer vacations. Many firms do not use temporary legal assistants or secretaries anymore. With stepped up … [Read more...] about To-Dos: Your May office checklist
8 ways to keep your clients happy with you
Happy and satisfied clients not only contribute to the success of your firm but also become valuable advocates for your services. By providing exceptional client experiences, you can build strong relationships, foster loyalty, and promote positive word-of-mouth referrals. In this article, we will explore essential tips to help law office administrators improve client … [Read more...] about 8 ways to keep your clients happy with you
How to create a welcoming workspace with office design and ergonomics
As a law office manager, you understand the significance of creating an environment that fosters productivity, comfort, and professionalism. The design and ergonomics of your law firm's workspace play a crucial role in enhancing employee satisfaction, promoting collaboration, and leaving a positive impression on clients. 1. Strike a balance between functionality and … [Read more...] about How to create a welcoming workspace with office design and ergonomics
9 tips for getting your lawyers onto the speaking circuit
One effective way to showcase your firm's expertise, build brand recognition, and enhance professional development is by encouraging your lawyers to participate in conferences and web events as speakers. By leveraging these platforms, your attorneys can make a significant impact, both individually and collectively. Consider these benefits that arise from encouraging your … [Read more...] about 9 tips for getting your lawyers onto the speaking circuit
To-Dos: Your March office checklist
March comes in like a lion and goes out like a lamb. That's outside, where winter storms give way to springtime calm. Inside, there can also be a whirlwind of activity, especially if you're tackling office-wide organizational and spring-cleaning projects. If this is the month you strive to bring order to the firm, here are some tasks you can tackle. The office: 1. … [Read more...] about To-Dos: Your March office checklist
16 ideas for marketing your law practice
Legal marketing should emphasize professionalism, credibility, and reliability. Your strategies should build trust with potential clients who are seeking legal assistance. Here are 16 marketing ideas: Specialized website: Create a professional website that highlights your practice areas, attorney profiles, testimonials, and contact information. Ensure the design is clean, … [Read more...] about 16 ideas for marketing your law practice
Keep your firm’s goals current
We traditionally set our firm's goals for the beginning of the year, but setting targets on a quarterly or on-going basis keeps these goals current and relevant. Goals provide crucial support in guiding year decisions through this year and the years ahead. Goals mean that instead of reacting to whatever happens, you’re proactively driving your firm to where you want to … [Read more...] about Keep your firm’s goals current
How to craft an effective lawyer bio
A well-crafted lawyer bio is an essential tool for showcasing the expertise and experience of your firm's attorneys. It serves as a powerful marketing and credibility-building asset, helping potential clients and colleagues understand the qualifications and background of your legal professionals. As a law office administrator, you play a crucial role in assisting lawyers in … [Read more...] about How to craft an effective lawyer bio
5 ways to keep the referrals rolling in
Referrals can be a powerful source of new clients, and they can help you build a strong reputation in your community. Here are some tips on how to get referrals for your law firm: Provide excellent service The first step to getting referrals is to provide excellent service to your current clients. When clients are happy with the service they receive from your firm, they … [Read more...] about 5 ways to keep the referrals rolling in