By Trey Ryder #1: They make marketing their highest priority. Superstar lawyers know marketing is the key to success. They hire capable attorneys to do legal work for them so they can focus their attention on maintaining relationships and attracting the clients they want. #2: They know that nothing is more important than their credibility. Superstar lawyers avoid … [Read more...] about 12 marketing secrets of superstar lawyers
Increasing profits
7 ways to cut costs with a greener office
By Daryll Esposito The well-being of our planet is a universal concern, but it’s not always front-of-mind when we’re busy at work. The good news is that making greener choices at the office is not only better for the environment, it’s better for your budget too. With Earth Day this week on April 22, it’s time to look at some environmentally friendly improvements. Some … [Read more...] about 7 ways to cut costs with a greener office
Corporate law departments strengthen ties with outside law firms
A new report on corporate law departments shows increasing investments in technology solutions, an expected increase in legal spend, and strengthening partnerships between corporate law departments and their external law firms. Thomson Reuters released 2022 State of Corporate Law Departments Report on March 22. The pandemic impacted all aspects of business including corporate … [Read more...] about Corporate law departments strengthen ties with outside law firms
Grow your law firm with these top 5 marketing techniques
Marketing undoubtedly plays a major part in law firm growth. But, the process—how it’s done—varies from firm to firm. When it comes to implementing the best marketing techniques, legal marketing teams can be motivated by what high-growth firms are doing to help inform your strategy. That’s the advice from Pitchly, which offers a data enablement system that can help law firms … [Read more...] about Grow your law firm with these top 5 marketing techniques
TO DOs: Your May office checklist
It can be difficult to focus on work this month. May is when many of us come down with spring fever, yearning to get outside in the garden or on the hiking trails. Added this year is the anticipation life might be heading to some sort of normal after more than a year of COVID-19 restrictions, but uncertainty about planning activities. Start planning coverages for summer … [Read more...] about TO DOs: Your May office checklist
Tech, talent search and space reduction drive law firm changes
Change is a fact of life for law firms today, and leadership is fully aware—three in four survey respondents noted their firm’s partners are receptive to change. This need for change centers around two central premises: the need to improve real estate efficiency to stay lean and cost-competitive, and the need to evolve to attract talent and accommodate new ways of … [Read more...] about Tech, talent search and space reduction drive law firm changes
Are you measuring the right metrics for your law firm training program?
By Doug Striker bio I recently attended a fabulous webinar hosted by LearnUpon, the award-winning company that serves as the platform for our Savvy Academy Learning Management System. This webinar was designed to help learning and development (L&D) professionals quantitatively assess the impact of their training programs. Let’s face it—this is the biggest challenge of any … [Read more...] about Are you measuring the right metrics for your law firm training program?
Use your high performers to engage the rest of the team
Among the goals of any manager is to create and maintain a high-performance organization. That means you have created a machine that operates at top efficiency, and your employees are engaged. Some organizations don’t believe this really applies to them. Research has suggested that only 25 percent of the typical workforce is engaged. This means that only a fraction of your … [Read more...] about Use your high performers to engage the rest of the team
How to pay the partners
Is your compensation system driving away the talent you need to grow? What approach did your firm take when establishing its partner compensation plan? It's likely you chose one of the three traditional systems. There's the old "eat what you kill" method, which is based on individual performance; the seniority/lockstep system, which is determined by the partner's role in the … [Read more...] about How to pay the partners
Want to jump ahead of the competition? Get everybody aiming for the same thing
No matter what the business, the winning players are always organizations with a motivated and productive workforce. And what maintains motivation and productivity is goals—plus mentoring, coaching, and training to help everybody achieve them. Workable goals admittedly take thought, planning, and a lot of follow-up, says business development and management consultant John … [Read more...] about Want to jump ahead of the competition? Get everybody aiming for the same thing