The front desk staff often serve as the initial point of contact for clients, visitors, and callers. While their primary role may seem administrative, savvy law office managers recognize that these frontline team members wield significant influence in shaping the firm's image and marketing efforts. Here's how your front desk staff can become invaluable allies in marketing your … [Read more...] about Unlocking the marketing potential of front desk staff in your law firm
Client relations
Model Policy: Office Room Temperature
The purpose of this policy is to establish guidelines for maintaining a comfortable and productive work environment for all staff and clients by regulating the temperature in the law office. By implementing this office temperature policy, the law office aims to maintain a comfortable and productive work environment for all staff and clients. Consistent communication, … [Read more...] about Model Policy: Office Room Temperature
How and when to ask a client for a referral
A new client should be a planned event, not an accident. And the most productive way to get a continuing stream of planned events is to follow an established process for generating referrals. Referrals are the highest producing form of marketing. In fact studies have shown that as many as seven out of 10 referrals turn into new clients. By contrast, cold calls for … [Read more...] about How and when to ask a client for a referral
9 tips for getting your lawyers onto the speaking circuit
One effective way to showcase your firm's expertise, build brand recognition, and enhance professional development is by encouraging your lawyers to participate in conferences and web events as speakers. By leveraging these platforms, your attorneys can make a significant impact, both individually and collectively. Consider these benefits that arise from encouraging your … [Read more...] about 9 tips for getting your lawyers onto the speaking circuit
Nurturing talent: Unleashing the potential of employees
Retaining top talent is crucial for the success of any law office. To do so, law office managers must recognize the importance of developing and empowering high-potential employees. By identifying these individuals and providing them with leadership opportunities, you can not only increase their job satisfaction but also enhance the overall performance and growth of your law … [Read more...] about Nurturing talent: Unleashing the potential of employees
TOOL: Model Notice and Waiver of Conflict of Interest
Why you need this model Notice: This model Notice will help your efforts to protect your practice from the risk of violating conflict of interest rules. How this model Notice helps you: If a potential conflict of interest exists, but the parties still want the firm to represent their legal interests, have all parties sign a Waiver of Conflict of Interest, acknowledging the … [Read more...] about TOOL: Model Notice and Waiver of Conflict of Interest
To-Dos: Your March office checklist
March comes in like a lion and goes out like a lamb. That's outside, where winter storms give way to springtime calm. Inside, there can also be a whirlwind of activity, especially if you're tackling office-wide organizational and spring-cleaning projects. If this is the month you strive to bring order to the firm, here are some tasks you can tackle. The office: 1. … [Read more...] about To-Dos: Your March office checklist
5 ways to make a great first impression
By Elizabeth M. Miller bio As the saying goes, you never get a second chance to make a first impression. So it's important to consider what judgment calls your clients are making about your firm's efficiency and professionalism based on their first impression. Balancing a client's perception of your firm's success, and therefore its competency, can be a double-edged … [Read more...] about 5 ways to make a great first impression
5 ways to keep the referrals rolling in
Referrals can be a powerful source of new clients, and they can help you build a strong reputation in your community. Here are some tips on how to get referrals for your law firm: Provide excellent service The first step to getting referrals is to provide excellent service to your current clients. When clients are happy with the service they receive from your firm, they … [Read more...] about 5 ways to keep the referrals rolling in
Points to make in your law firm parking policy
With convenience, safety and even prestige at stake, the law office parking lot can be the topic—and scene—of disputes. One way to keep things relatively civil is to establish a parking space policy. Here are some key points to cover in a policy. Space Allocation: Determine how parking spaces will be allocated within the firm's premises. Consider factors such as the total … [Read more...] about Points to make in your law firm parking policy