Obtaining client feedback is crucial for a law office as it serves multiple vital purposes in maintaining and improving the quality of legal services. Firstly, client feedback provides valuable insights into the overall client experience, allowing the law office to identify areas of strength and areas that may require improvement. This information is invaluable in enhancing … [Read more...] about Sample Survey: Client Feedback
Marketing
How to hire a great receptionist
Hire a receptionist and hire the manager of first and lasting impressions. The receptionist position is a marketing position. Before callers ever talk to an attorney, they form an opinion of the firm through their contact with the front desk. Yet most firms view the position as one that doesn't need a lot of intellectual skills and hire a receptionist without looking for the … [Read more...] about How to hire a great receptionist
Personal client attention doubles the money-making referrals
When a North Carolina office realized its referrals from clients were dwindling, it responded by setting up a plan to ensure maximum personal contact with the clients. Within the first year the plan was in place, the personal injury firm doubled its referrals. The focus was placed on communications, fast response to calls, maintaining contact throughout the year and keeping … [Read more...] about Personal client attention doubles the money-making referrals
6 steps to a marketing plan that works
A well-structured marketing plan can help your firm reach its target audience, strengthen its reputation, and ultimately attract more clients. In this article, we will guide you through the process of crafting a comprehensive marketing plan that aligns with your law office's objectives and positions you for success in the year ahead. Define Your Goals and … [Read more...] about 6 steps to a marketing plan that works
To-Dos: Your July office checklist
According to best-selling author Regina Brett, "Summer is the annual permission slip to be lazy. To do nothing and have it count for something. To lie in the grass and count the stars. To sit on a branch and study the clouds." You wish! That might happen on the weekend—if you're lucky—but Monday to Friday, there's still plenty of work to do at the office. Here are some … [Read more...] about To-Dos: Your July office checklist
How to use client exit surveys to improve service and increase revenue
Don't close out a matter without measuring the client's satisfaction. Do that with a survey that covers everything from the legal services to the freshness of the coffee. A survey gathers information that can help the firm do a better job. It highlights the areas of excellence. And it reveals the areas of dissatisfaction clients don't mention—except to other … [Read more...] about How to use client exit surveys to improve service and increase revenue
10 ways to boost profitability for your law office
In today's competitive legal landscape, maintaining profitability is essential for the growth and sustainability of your practice. Effective management not only improves the bottom line but also enhances client satisfaction and staff productivity. To help you achieve these goals, we have curated a list of 10 proven strategies to boost your law office's profitability. These … [Read more...] about 10 ways to boost profitability for your law office
There’s no escaping AI in today’s office
By Lynne Curry Artificial intelligence has infiltrated every part of our lives. Increasing numbers of businesses use AI to handle routine customer inquiries; craft job postings, emails, reports, and PowerPoint presentations; evaluate candidate applications, and automate other tasks once performed by researchers and entry-level employees. Many fear AI, voicing concerns … [Read more...] about There’s no escaping AI in today’s office
18 ways your firm can run afoul of the law and regulations
It's crucial to ensure that the law firm operates within the boundaries of the law and adheres to relevant regulations. Running afoul of the law can have serious consequences for the firm's reputation, finances, and even legal standing. Here are some, but not all, the ways a law office can get into trouble with the law and regulations: Unauthorized Practice of Law: … [Read more...] about 18 ways your firm can run afoul of the law and regulations
How and when to ask a client for a referral
A new client should be a planned event, not an accident. And the most productive way to get a continuing stream of planned events is to follow an established process for generating referrals. Referrals are the highest producing form of marketing. In fact studies have shown that as many as seven out of 10 referrals turn into new clients. By contrast, cold calls for … [Read more...] about How and when to ask a client for a referral