Hire a receptionist and hire the manager of first and lasting impressions. The receptionist position is a marketing position. Before callers ever talk to an attorney, they form an opinion of the firm through their contact with the front desk. Yet most firms view the position as one that doesn't need a lot of intellectual skills and hire a receptionist without looking for the … [Read more...] about How to hire a great receptionist
Marketing
Clients cite their top 6 turnoff points with law firms
Don't jeopardize repeat business by unwittingly antagonizing the clients. Keeping them satisfied is a worthwhile investment. Lose one client and you have to work twice as hard to find someone else. An Illinois firm developed a list of client turn-offs after it conducted a series of client satisfaction surveys. The firm began its research informally with one-on-one discussions … [Read more...] about Clients cite their top 6 turnoff points with law firms
6 steps to a marketing plan that works
A well-structured marketing plan can help your firm reach its target audience, strengthen its reputation, and ultimately attract more clients. In this article, we will guide you through the process of crafting a comprehensive marketing plan that aligns with your law office's objectives and positions you for success in the year ahead. Define Your Goals and … [Read more...] about 6 steps to a marketing plan that works
8 ways to attract referrals
While marketing efforts are essential for attracting new clients, one of the most valuable sources of business comes through referrals. Referrals not only bring in potential clients who are more likely to convert, but they also help build trust and credibility for your law practice. Consider these strategies to attract referrals and supercharge your firm's growth. Deliver … [Read more...] about 8 ways to attract referrals
Client Connection: Effective strategies for managing client relations
In the fast-paced world of law, managing client relations is more than just a task—it's an essential part of your firm’s success. Strong relationships with clients can lead to repeat business, referrals, and a positive reputation in the legal community. But how do you cultivate and maintain these relationships effectively? Whether you’re a seasoned office manager or new to the … [Read more...] about Client Connection: Effective strategies for managing client relations
10 strategies to create a strong online presence for your law office
In today's digital age, having a strong online presence is essential for any business, including law firms. A robust online presence not only helps you attract new clients but also establishes credibility and trust with your audience. Here are some strategies to help you create a strong online presence for your law office: Build a Professional Website: … [Read more...] about 10 strategies to create a strong online presence for your law office
Fostering a business development mindset: Empowering lawyers in your office
Business development is not typically the first thing that comes to mind for many lawyers, whose primary focus is often on legal expertise and client representation. However, in today's competitive legal landscape, developing a business mindset is essential for both individual career growth and the success of a law office. As a law office administrator, you can play a pivotal … [Read more...] about Fostering a business development mindset: Empowering lawyers in your office
7 strategies for effective client relationship management in a legal setting
Building and nurturing strong client relationships is a critical aspect of ensuring the success and growth of your law firm. A solid client relationship management strategy can set your firm apart from the competition and establish a reputation for excellence. In this article, we'll delve into some essential strategies that can help you excel in client relationship management … [Read more...] about 7 strategies for effective client relationship management in a legal setting
How to Shine at Business Social Events
The holiday season brings plenty of opportunities to network and leave a positive impression at business social events. For law office administrators, these gatherings are not just festive—they're strategic moments to strengthen relationships, showcase your professionalism, and represent your firm’s culture. Here’s how to navigate them with poise and confidence: 1. Dress the … [Read more...] about How to Shine at Business Social Events
Maximizing LinkedIn (and Some Other Networks) for Your Success
LinkedIn has evolved into a powerful platform for professionals across industries, including law office administrators. Whether you’re looking to excel in your current role or position yourself for advancement, mastering LinkedIn can make a meaningful difference in how you present yourself, network, and grow professionally. Here’s how to make the most of LinkedIn in your … [Read more...] about Maximizing LinkedIn (and Some Other Networks) for Your Success